About 74% use Facebook for professional purposes, and 20% of members get a percentage of their business from social media alone. have their own website, and 81% of NAR members share listings on their websites. Approximately 70% of all brokers and agents in the U.S. The Importance of Content MarketingĮxpanding your digital footprint and online presence is more important than ever before. This is where real estate content marketing comes into play. You need proven tools and tactics to establish yourself as an expert, solidify your reputation, grow your client base, and, ultimately, get your share of the sales pie. Traditional open houses and flyers still matter, but savvy agents must take advantage of digital real estate content marketing. In this day and age, having a mantra and a single method for marketing yourself as a realtor isn’t enough. Even in 2020, during the pandemic, over three million licensed realtors in the United States competed to sell roughly 6 million existing homes. This growth in numbers has tracked right alongside an uptick in the volume of home sales, which has continued climbing since the financial crisis of 2008. The number of members in the National Association of Realtors (NAR) has steadily increased since 2012, reaching 1.56 million in 2021, an all-time high. Real estate is a fiercely competitive business.
You can only imagine how many deals have been successfully closed through the years with this phrase as a guiding compass for realtors. Always be closing.” This classic line from the 1992 film Glengarry Glen Ross has turned into a popular mantra for real estate agents everywhere.
For the best photo resolution, use images at least 600 pixels wide.“A-B-C. Proofread your work, and do a quality control check to see how the newsletter will look to readers on their mobile device or computer, Eberhart says. It’s a way for her to develop themes for her newsletters and enhance the information she’s providing.
Brockette researches lesser-known but important awareness campaigns for homeowners, such as Fire Safety Week in October, and provides relevant tips. “If you have clients who are buying a house and moving to the community, they want to know what amenities are in the area,” Cotter says. You also can feature other businesses and services in the area. For example, offer useful info on leaf disposal in a suburban neighborhood or guest parking in an urban area. Give your readers the inside scoop on life in your town. Engaging subject lines often either tease a benefit for readers or propose a solution to a problem, such as: “Feel more confident doing your own painting with 3 easy steps.” Numbers stand out visually, Cotter says.
#Real estate newsletter content free#
And there’s nothing wrong with supplementing your own storytelling with content from trusted third-party sources (see “Where to Find Great, Free Content” below). Beth Brockette, CRS, GRI, associate broker with Ruhl&Ruhl, REALTORS®, in Cedar Rapids, Iowa, shares favorite seasonal or holiday recipes. Sharing what you enjoy makes you familiar and approachable, Eberhart adds. Keep content short and focused: 90% should be useful information and stories while 10% should be promotional content, says Danielle Cotter, co-founder of Tundra Digital Marketing in Minneapolis. “Facial recall is very important to recognition,” Eberhart says. A professional headshot should be part of your template. Decide whether you’re going to send emails weekly or monthly and stick to your schedule. It’ll also make it easier to follow federal CAN-SPAM laws, which require that you offer a way to opt out and that you honor opt-outs promptly. There are a lot of advantages to setting up your email marketing through your CRM or an email marketing service, including the ability to automate, personalize, and track the performance of your emails. Use newsletter templates available through your customer relationship management program or other sources. “If you do it right, you’ll build familiarity so that when your customers do need a real estate professional, you are the one they think of.”Ĭonsider these nine steps for crafting an effective, eye-catching newsletter. Getting personal with your content is a great approach, says Tonya Eberhart, founder of BrandFace and author of BrandFace for Real Estate Professionals. I make my content as original as possible and try to provide value.” “I write everything myself,” Everett says. Eat, Read, Shop,” and features past clients, highlighting their completed renovations. She includes a roundup of products and services she loves, titled “Things You Should. in Chicago, crafts her monthly e-newsletter with a personal flair. Melanie Everett, broker-owner of Melanie Everett & Co.
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